Monday, June 15, 2009

Sustainable Fibers 101: Merino Wool

We realize you may think we're crazy for talking about wool in the summer. Who wants to think about itchy wool sweaters when the temps are in the 80's? Let us introduce you, then, to merino wool.

Merino wool fibers are naturally finer than traditional wool. That translates into a garment that's soft on your skin. No itchy, no scratchy -- just luxury. Merino wool t-shirts (like the ones we have in our store) are so lightweight, you hardly notice you're wearing one. Perfect for those oppressively humid days!

In addition to being soft, merino wool garments are highly breathable. That's because each fiber breathes, wicking moisture away from your skin and turning it into vapor. And because the fabric doesn't hold in the moisture, it also doesn't hold in the body odor, meaning you don't have to wash it after every wear.

Another bonus: the water-repellent and anti-static qualities of wool keep stains and dirt from settling into your garment. And when you do need to wash your merino wool clothing, just throw it in the washing machine on cold and lay it flat to dry.

Companies like Icebreaker stay in close contact with the sheep farmers they contract with to ensure the safety and happiness of their sheep. These companies also carefully monitor the environmental and social impacts of their processes.

If you're still skeptical about the comfortable and practical qualities of merino wool, try it for yourself! We've got a selection of merino wool garments, in several different weights, at our store. It will be love at first wear!

To learn more about merino wool, head over here: OrganicClothing.blogs.com.

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