Saturday, July 11, 2009

Slow Fashion Forum


Sustainable Fashion: Version 1




Sheena Matheiken has created The Uniform Project as an exercise in sustainable fashion. Starting on May 1, Sheena has worn the same black dress every day and will continue to wear it for the entire year.


Well, actually she has 7 identical versions of the dress, one for each day of the week. And she reinvents the dress each day by changing accessories and adding layers, most of which she pledges will be vintage, hand-made or hand-me-down.


Here is how Sheena describes the genesis of the dress:
How do you design a dress that can be worn all year around? The mastermind behind the uniform dress is my friend and designer, Eliza Starbuck. We took inspiration from one of my staple dresses, improving upon the shape and fit to add on some seasonal versatility. The dress is designed so it can be worn both ways, front and back, and also as an open tunic. It’s made from a durable, breathable cotton, good for New York summers and good for layering in cooler seasons. With deep hidden pockets to appease my deep aversion for carrying purses.

And you can participate in this project by donating accessories or collaborating on an ensemble for Sheena to wear. http://www.theuniformproject.com/

The Uniform Project is also a fundraiser for the Akanksha Foundation which Sheena calls “a grassroots movement that is revolutionizing education in India.” Contributions to the project will fund uniforms and educational expenses for slum children in India to attend school. http://www.theuniformproject.com/home/about_akanksha.html

The photo is of Sheena in July 16, 2009 version of the uniform.

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