When we opened the Birch Clothing retail store four years ago, the mission was two-fold: to promote sustainable fashion and fair trade manufacturing.
Right from the beginning we rejected the fast fashion ethos that has been and still is prevalent in this country. That is: to buy cheap clothing and wear it for a short time, then discard it for the next new thing. We stocked our store with and promoted to our customers clothes and accessories that were modern but not trendy and that were made to last many seasons. Our merchandise is made of fabrics that are kinder to the environment AND to the people working in the garment industry.
In effect, we adopted the slow fashion ethos. So, what is slow fashion?
Slow fashion means purchasing a wardrobe of clothing that is made to last from a source you know and trust. It involves purchasing thoughtfully and intentionally and simplifying your wardrobe. We opened Birch because we subscribe to the slow fashion philosophy.
Now I’d like to explore more deeply how the slow fashion ethos is being played out by myself and others.
We’ll use this space to share ideas about slow fashion and sustainable style.
Stay tuned: more to come soon.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment