Patagonia’s founder, Yvon Chouinard, said something that resonated with me on a commercial during the Academy Awards telecast. He said that it was a selfish thing to want to protect nature because we are a part of it and so are destroying ourselves when we destroy it. I’ve always instinctively understood this and been perplexed when I hear people speak of environmentalism as if it is some do-gooder sport or elitist concern. I need to drink clean water and eat uncontaminated food to stay healthy. Yep, environmentalism is all about me and you and the rest of us humanoids, along with the animaloids and of course the plantoids.
Speaking of plantoids, Patagonia, not surprisingly was one of the first companies to use organic cotton in their clothing line. You can check out some of their sustainable selections on their website. And Birch also has a good assortment of organic cotton essentials to keep you looking good as we head into spring.
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