Thursday, May 20, 2010

Simple Style - Show Some Respect!


The simple style credo calls for a new appreciation of the apparel we put on our bodies each day. For many of us, the sad truth is that we don’t respect our clothing. We toss it in heaps, have way too much of it to truly appreciate, throw it away when the whim of fashion dictates something new, leave it behind on trips, forget it at a friends, keep it trapped in our closet to never see the light of day, and on and on.

True, our garments are not gems or treasures. They are not things we would run back into a burning house to save. Most of our apparel wears out, fades and otherwise loses luster over time.

But-- someone labored long and hard to sew and finish the clothes you are wearing right now. Someone else worked hard on the design. If you are wearing natural fibers others labored to grow and harvest the cotton, hemp, flax, or bamboo that composes your tee shirt or trousers. If your dress was made oversees someone loaded it onto a cargo ship and then someone else transported it across the ocean and then someone else trucked it overland to the store where you bought it. You get the idea. Throw away fashion and fast fashion does not respect people’s labor.

By adopting a simple style, slow fashion credo, we embrace a full appreciation for the garments we choose to buy and wear. Because there are less of them, we can easily be more intentional and purposeful in our selections. This leads to a natural appreciation for each component of our attire. By wearing a streamlined wardrobe each piece of which we truly love, we are honoring the work that went into creating our garments.

So today’s advice is to slow down, simplify and show some respect, already!

--Your friends at Birch

Monday, May 17, 2010

Made in the USA



We’re not trying to promote xenophobia or anything, but isn’t it nice to look at a clothing label once in a while and see “Made in the USA”? With so much of apparel production being done overseas, we are pleased to let you know we’ve found some gem companies that make their clothing on our home soil. From shirts to lingerie to baby clothes to socks to yoga wear to underwear-- we’ve got you covered in “homemade” apparel. And for you Twin Citians we have a local option of Made in the USA for you to love with Sassy Knitwear.

If you are in the mood to boost the home economy, take a look at our collection of MADE IN THE USA clothing. You are sure to find something that is just right for you from one of these companies that manufacture in the USA: Amelia’s, Autonomie Project, Bgreen, Blue Canoe, Cottonfield, Mountains of the Moon, Sassy Knitwear, Swell Foop, Teko and Tianello.

--Your Friends at Birch

Thursday, May 13, 2010

Book Review: The Better World Shopping Guide


Book Review: The Better World Shopping Guide

One of the reasons we opened Birch is because of our belief that the way we spend our money shapes our world. We wanted to make it easier for our customers to be sure their dollars were making a positive impact by supporting ethical manufacturing.

Ellis Jones shares this philosophy. He wrote The Better World Shopping Guide to assist consumers in finding goods that are made in a socially and environmentally responsible way.

This handy dandy pocket sized guide is arranged alphabetically by category. Companies and products are rated A to F on social and environmental criteria. The guide covers a wide range of consumer goods. It is compact to carry, concisely written and well organized.

Under the category “clothing”, we were pleased to see that Patagonia and Maggie's Organics are rated highly. Birch sells apparel from both of these producers and our customers love their offerings.

Included in the Guide’s list of ten small but beautiful companies is Ten Thousand Villages and World of Good, two of our favorite fair trade resources.

The Better World Shopping Guide is fun to look through and see what is considered the good, the bad and the ugly by the author who is described as a “scholar of social responsibility, global citizenship and everyday activism”. This guide is a sequel to Ellis Jones’ first book The Better World Handbook.

--Your friends at Birch

Monday, May 10, 2010

Swell Foop Now at Birch



Swell Foop makes cute men’s and women’s tees and baby clothes in super soft organic cotton fabric. The Company embellishes its tees and baby clothes with designs featuring animals such as sea turtles, penguins and dolphins that are threatened by a variety of conditions including global warming, human encroachment of habitat or hunting.

Swell Foop shirts are all 100% organic cotton and are made, printed and finished in the USA. They make perfect gifts for friends, family and newborns.

The Company supports non-profits dedicated to environmental causes by donating 10% of all proceeds to groups that are particularly effective in helping to make the world a greener place. Swell Foop is currently supporting Earth Island Institute and American Wildlands.

This is a perfect time of year for a new summer tee. Enjoy the soft feel and cute designs of our Swell Foop collection knowing that you are also being easy on the earth and helping to support environmental causes.

--Your friends at Birch

Thursday, May 6, 2010

Fair Trade Fabulous


World Fair Trade Day is May 8th. Celebrate by treating yourself or someone you love to a fairly traded, gift, jewelry or bag. Birch has an inviting selection to choose from.

And if you are a Twin Cities Metro area reader, here are two fair trade events you should know about.

Ten Thousand Villages on Grand Avenue (at Victoria) in St. Paul is hosting a fair trade fashion show on Saturday, May 8th at 2 PM to celebrate World Fair Trade Day. Fashions will be provided by Mehera Shaw a Minneapolis Fair Trade Fashion boutique. Designer Shari Keller will be on hand to talk about her creations and the process of fair trade production.

And, the temporary Ten Thousand Villages West store (7630 Lyndale Avenue South, Richfield; phone 651.367.4145) is focusing on how to fair trade your home all month with a different highlight each weekend:
May 6-9 learn about fair trade food.
May 13-16 learn about fair trade clothes.
May 20-23 learn about local artisans.
May 27-30 learn more about Ten Thousand Villages.

Please consider shopping for fair trade gifts, jewelry and home accessories while you visit the St. Paul or the Richfield Ten Thousand Villages store. Invest in a fair trade world.

--Your friends at Birch

Monday, May 3, 2010

Eat.Shop Twin Cities


Do you like to eat, to shop or do both? Then the Eat.Shop Twin Cities Guide by Anna Blessing, is for you. Eat.Shop Twin Cities provides you with reviews and descriptions of many unique, independent, locally owned eating and shopping venues in Minneapolis and St. Paul. (Full disclosure: Birch is one of the shops listed.)

Eat.Shop is chock full of must visit eateries and shops that may be under your radar because many of them do not have the advertising budget of bigger players.

The format used gives you a short, concise description of the restaurant or shop, followed by a few suggestions of favorite dishes or merchandise. There are several photos of each featured establishment that act as an effective enticement to visit. And the author includes addresses, hours, phone numbers, websites—all the essentials about each entry. To make it easy to find each place, there are maps of each neighborhood covered with the locations of the businesses noted.

This handy guide is a perfect gift for yourself if you are in the mood to discover new and interesting places to visit in the Twin Cities and for any out of town friends or loved ones you may be trying to lure here for a visit. Or for that matter, give Eat.Shop to an in-town friend who is looking for some fresh ideas of where to go for some fun in the Cities.

--Your friends at Birch