Transitioning

Birch is going totally virtual this year. We are closing our brick and mortar shop in Minneapolis to focus on our web store and business.
Talking with customers over the last year a recurring theme we have heard is the desire and/or necessity to make due with less and to buy more intentionally. The philosophy of being intentional when making purchases and when bringing things into our lives resonates deeply with us.
While we will continue to provide our customers with organic, fair trade and sustainable merchandise through our web store, we will also provide our readers with resources for simpler, more intentional living. When we find fresh, new ideas that sound promising, creative or worthy of your consideration we will pass them along to you.
We’d love to hear from you about what you would like to see us carry and the kinds of resources you’d like us to provide.

Wool is Back

BRRRR. It is early January in Minnesota and we are fighting to make it above the degree of 0 each day. Whether you call this weather brisk, invigorating or frigid, it is time to pull out some merino wool and get cozy and warm.
I’m so glad high quality merino wool is available now so we don’t have to wear oil based polypropylene or other synthetics to keep us happy in winter.
Merino comes in various weights. You can wear it as a base layer (underwear, leggings, tees) a mid layer (pullovers, tops) and a top layer (jackets, sweaters, jerseys). You can wear one layer over the other and feel toasty while you curl up with your book. And because merino breathes beautifully, wicks away moisure and does not hold odor, you will love it when you venture outside to try some skating, skiing or walking around or showshoeing over the lakes.
Try it. You have nothing to lose but your smelly, unnatural feeling synthetics.